Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. Can A Blockchain Platform Restore Trust In Media Buying? [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. Europe, Menlo Park, China), Where the person is located (e.g. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. WISE: No, we're both neutral and independent. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections However, there is a way to have one-to-one conversations with CTV viewers through email. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. window.mc4wp.listeners.push( He is the proud father of a senior at Oberlin and one at Booker T HS . Vista made its investment in Mediaocean in 2015. 120 Broadway, New York City, New York 10271, US, View listeners: [], event : evt, Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. Its gonna be a year of reckoning for sure. 5 free lookups per month. April 23, 2013 at 12:44 pm PT. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. window.mc4wp.listeners.push( "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . Thank you for accessing our content on the Topio Networks Market Intelligence Center. Mediaocean handles over $150 billion of advertising spending a year. Check out job openings and discover how we bring our passion to work every day. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. BILL WISE: We've been partners for many, many years. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. Measurement and attribution are necessary parts of this growth. Bill Wise is CEO/Co-Founder at Mediaocean. A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. 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Together, we are by far the largest independent media player from an ad tech standpoint. He comes to Mediaocean from his role as. Vista made its investment in Mediaocean in 2015. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. He is on the board of directors of the Ad Council and the Centre for Social Innovation. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. The Mediaocean integration is the single largest Flashtalking has as a company. Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. Big Data's Usability Problem. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Intelligent Assistance and Bots Ecosystem. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. He also serves as Managing Director at Click Ventures. Actor: Apollo 10: A Space Age Childhood. He explains it as a natural cycle in private equity where Vista held ownership for over six years. However, there is a way to have one-to-one conversations with CTV viewers through email. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. We have objectivity in terms of not being owned by any media companies. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. He comes to Mediaocean from his role as The value of the transaction has not been disclosed. Sign up for a free account. Were going to integrate our products and go to market. We spoke with Mediaocean CEO Bill Wise about the new investors. We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. JOHN NARDONE: Advertisers need to have a party that they can trust. investment funds and high-net worth individuals globally. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. on: function(evt, cb) { (function() { Check out job openings and discover how we bring our passion to work every day. NARDONE: Its more important than ever. Product Manager. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. He comes to. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Copyright 2023 Beet Media, LLC. They have done that for the open web. CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. A free inside look at company reviews and salaries posted anonymously by employees. } Beet.TV is published by Beet Media, LLC. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. WISE: Our focus over the coming quarters is really about getting this integration correct. He is also a Co-Founder and serves as Chairman at Yobi. Sign in to enter the largest storehouse of C-level execut We were unable to estimate an accurate net revenue figure. We announced a partnership with 4C in 2017. } Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. Flashtalking has API integrations into direct competitors. There will no longer be a single currency in our marketplace. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Mediaocean is the leading software platform provider for the marketing world. [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Mediaocean today announced a change in by its private equity shareholders. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? All rights reserved. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. If going public is the best solution for our clients and our employees, then IPO it is. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. Bill Wise is based in Austin TX. : our focus over the coming quarters is really about getting this correct. Data without directly sharing it with each other there is a way that require! 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